🛡️ Privacy Policy

Last updated: October 26, 2026

Operating Entity: SAMAG GROUP LIMITED (Samag.Shop)

This Privacy Policy describes how SAMAG GROUP LIMITED ("we", "us", or "our"), operating as Samag.Shop, collects, uses, and discloses your personal information when you visit, use, or make a purchase from our website or otherwise communicate with us (the "Services").

For the purpose of applicable data protection laws (including the UK GDPR), SAMAG GROUP LIMITED is the data controller of your personal information.

1. Personal Information We Collect

• Contact Details: Name, billing address, shipping address, phone number, and email address.

• Financial Information: Transaction details. Payment card data is processed directly by secure, PCI-compliant payment gateways and is never stored by us.

• Account Information: Email address used to sign in and your order history.

• Customer Support Content: Messages, photos and videos you send us by email, WhatsApp or through our live chat assistant (for example, proof of a damaged item).

• Device & Usage Information: IP address, browser type, and interaction with our Services collected via cookies.

2. How We Use Your Personal Information

• Order Fulfillment: To process payments, arrange shipping, provide tracking, and handle replacement requests.

• Customer Support: To respond to your inquiries, including through our virtual assistant Alicia.

• Security & Fraud Prevention: To protect our Services and detect fraudulent or malicious activity.

• Marketing: To send promotional communications, strictly with your consent.

3. Disclosure of Personal Information

We do not sell your personal information. We may share your data with:

• Service Providers: Third parties who perform services on our behalf, including e-commerce hosting, payment processing, order fulfilment and shipping carriers, parcel tracking, and the artificial intelligence provider that powers our live chat assistant. Please do not share payment card details or sensitive personal information in the chat.

• Legal Obligations: To comply with applicable laws, respond to legal processes, or protect our legal rights.

• Business Transfers: In connection with a merger, restructuring, or sale of the business.

4. International Data Transfers

As a global business, we may transfer, store, and process your personal information outside of your country of residence. When transferring data from the UK or EEA to other countries, we ensure appropriate safeguards (such as Standard Contractual Clauses or UK equivalents) are in place to protect your information.

5. Security and Retention

We implement industry-standard security measures to protect your data. However, no method of transmission over the internet is 100% secure. We retain your personal information only for as long as necessary to provide our Services, comply with legal obligations, or resolve disputes.

6. Your Rights

Depending on where you live (notably in the UK or EEA), you have the following rights:

• Access & Portability: Request a copy of your data.

• Correction & Deletion: Request to fix or erase your personal information.

• Objection & Restriction: Object to certain types of processing, such as direct marketing.

• Withdrawal of Consent: Withdraw your consent at any time where we rely on it.

• Right to Complain: Lodge a complaint with the UK Information Commissioner's Office (ico.org.uk) or your local data protection authority.

7. Cookies

We use cookies to improve your browsing and shopping experience. You can manage your cookie preferences through our cookie banner or your browser settings.

8. Contact Us

For any questions regarding your privacy, to update your data, or to exercise your rights, please contact us:

• Email: support@samag.shop

• WhatsApp / Phone: +44 7576 056768

• Registered Office (legal correspondence only – not a return address): SAMAG GROUP LIMITED, Office 17908, 182-184 High Street North, East Ham, London, E6 2JA, United Kingdom